Storytelling Formulas:
#1 – Personal Stories
#2 – Customer success stories
#3 – Business origin stories
#4 – Lessons Learned Stories
#5 – Challenges overcome stories
Storytelling is a powerful tool that has been used for centuries to entertain, educate, inspire and to market an offer
However, not everyone is naturally gifted with the ability to tell captivating stories that sell
That’s where ‘Story Formulas Decoded’ comes in.
Hi, I’m Pam Obasa and I have built a 7-Figure business using one crucial ingredient: STORYTELLING
We have carefully curated a collection of storytelling categories and formulas that will empower you to…
…become a master storyteller
…nail your marketing
…captivate your audience
…stand out from a crowded market
…fill your Coaching program with ease
Inside ‘Story Formulas Decoded’, you will find an extensive range of storytelling categories, including personal stories, customer success stories, business origin stories, and many more.
Each category comes with a tried-and-true formula that will guide you through the process of crafting a compelling narrative for your business
No more struggling with how to structure your story or engage your audience – we have done the hard work for you.
When you are ready to get some help turning your story into a Wildly Lucrative coaching business, click the button below to schedule a NO COST call with my team
Pam Obasa xoxo
20 Storytelling Categories & Formulas
Here are 20 top categories and formulas for storytelling prompts a business owner could use to create captivating content:
- Personal stories
- Customer success stories
- Business origin stories
- Lessons learned stories
- Challenges overcome stories
- Achievements and accomplishments stories
- Innovation and creativity stories
- Collaboration and teamwork stories
- Leadership and management stories
- Marketing and branding stories
- Sales and revenue growth stories
- Industry disruption stories
- Social impact and sustainability stories
- Community involvement stories
- Education and learning stories
- Diversity and inclusion stories
- Entrepreneurial mindset stories
- Technology and digital transformation stories
- Future vision and goals stories
- Work-life balance and wellness stories
Below, you’ll find a breakdown of the first 5 categories and the formulas for crafting these types of captivating stories
Let’s dive in:
Storytelling Formulas
#1 – Personal Stories
Personal stories are a powerful tool that coaches can utilize in their marketing efforts to attract and connect with potential clients. By sharing personal experiences, feelings, and events from their own lives, coaches can create an emotional connection and establish credibility, making their marketing messages more relatable and compelling.
Here’s The Formula:
Personal Story Formula:
Experience + Emotion + Outcome = Personal Story
Formula Breakdown:
Let’s imagine that Emily is a life coach specializing in empowering women to overcome self-doubt and cultivate self-confidence. In her marketing strategy, Emily decides to incorporate personal stories that highlight her own journey of transforming from a place of insecurity to a strong and confident woman.
In a blog post or social media caption, Emily starts by describing her past struggles with low self-esteem, feelings of unworthiness, and the challenges she faced in various aspects of her life. She shares how these experiences affected her relationships, career choices, and overall happiness.
Emily then continues her story by sharing how she embarked on a transformative journey of self-discovery and personal growth. She explains the steps she took to
challenge her limiting beliefs, seek support from mentors and therapists, and engage in empowering practices such as self-care and positive affirmations.
Through her personal story, Emily accomplishes several objectives in her marketing. Firstly, she establishes credibility by sharing her own authentic journey of personal transformation. Potential clients can see that Emily understands their struggles and can empathize with their desire for self-confidence and empowerment.
Secondly, Emily’s personal story creates a deep emotional connection with her target audience. Women who have experienced self-doubt and insecurity can relate to her initial struggles and resonate with the aspiration for greater self-confidence and fulfillment.
Lastly, Emily’s story positions her as an expert and guide in helping women overcome self-doubt. By sharing her personal experience and the positive outcomes of her journey, she showcases the transformative power of her coaching services. Potential clients can envision themselves achieving similar growth and self-empowerment under Emily’s guidance.
By incorporating personal stories into her marketing materials, Emily distinguishes herself as a relatable and understanding coach. Her stories humanize her brand, making it more approachable and appealing for potential clients.
In conclusion:
As a Coach, you can leverage personal stories in your marketing efforts to attract and connect with potential clients.
By sharing your own experiences, feelings, and events, you instantly establish credibility, create emotional connections, and position yourself as the authority in your niche.
Personal Stories have the potential to engage and resonate with potential clients, leading to increased interest and ultimately more clients seeking your coaching services.
How we can help you:
When you are ready to get some help turning your story into a Wildly Lucrative coaching business, CLICK HERE to schedule a NO COST call with my team
#2 – Customer success stories
Customer success stories are a valuable marketing tool that coaches can leverage to attract and engage potential clients.
By showcasing real-life examples of how their coaching services have made a positive impact on clients’ lives, coaches can build credibility, establish trust, and demonstrate the value they can bring.
Customer success stories provide social proof, showing that the coach’s methods and approaches have yielded tangible results for others.
👉 Before I dive into breaking down the formula, CLICK HERE to see an example of how we use Customer Success Stories in our marketing
Here’s The Formula:
Customer Success Story Formula:
Challenge + Solution + Result = Customer Success Story
Formula Breakdown:
Let’s imagine that Rachel is a life coach specializing in empowering women to overcome self-limiting beliefs and achieve personal growth. She understands the power of customer success stories in her marketing efforts and decides to share an example of a client’s transformation.
In her marketing materials, Rachel introduces Sarah, a successful professional who had been feeling stuck and unfulfilled in her career. Rachel explains how Sarah initially approached her coaching services seeking guidance and support in navigating a career change and finding her true passion.
Rachel shares Sarah’s story, describing the challenges she faced, such as self-doubt, fear of failure, and uncertainty about making a significant change in her career. She highlights the personalized coaching approach she used, which included self-reflection exercises, goal-setting techniques, and accountability measures.
Rachel continues by showcasing Sarah’s journey of personal growth and success. She describes how Sarah gained clarity about her passions, identified her unique strengths, and developed a clear career path aligned with her values and aspirations. Rachel emphasizes the milestones Sarah achieved, such as landing her dream job and experiencing a newfound sense of fulfillment and purpose.
Through Sarah’s success story, Rachel accomplishes several objectives in her marketing. Firstly, she provides social proof that her coaching services have helped others overcome similar challenges and achieve their desired outcomes. Potential clients can see that Rachel has a track record of delivering results, increasing their trust and confidence in her coaching abilities.
Secondly, Rachel’s customer success story resonates with her target audience of women seeking career fulfillment and personal growth. Women who are feeling stuck or unfulfilled can relate to Sarah’s initial struggles and be inspired by her transformation. The story showcases the potential for positive change and encourages potential clients to envision their own success with Rachel’s coaching.
Lastly, Rachel’s customer success story allows her to highlight her coaching approach and methods. By illustrating the techniques and strategies she used with Sarah, Rachel positions herself as an expert in her field, showcasing her ability to guide and support clients through transformative journeys.
Incorporating customer success stories into her marketing materials enables Rachel to connect with potential clients on an emotional level, demonstrate the effectiveness of her coaching services, and inspire them to take action.
In conclusion:
Biz owners can utilize customer success stories in their marketing efforts to attract and engage potential clients.
By sharing real-life examples of how their coaching has positively impacted clients’ lives, coaches can build credibility, establish trust, and inspire others to pursue their own personal growth journeys.
Customer success stories provide tangible evidence of the coach’s ability to deliver results, making them a powerful tool in attracting new clients.
How we can help you:
When you are ready to get some help turning your story into a Wildly Lucrative coaching business, CLICK HERE to schedule a NO COST call with my team
#3 – Business origin stories
Business origin stories are my fave!
These stories are a compelling way for coaches to share their journey of starting and establishing their business.
By sharing the challenges, motivations, and key milestones that led to the creation of their coaching business, coaches can create a personal connection with potential clients, showcase their expertise, and build trust.
Here’s The Formula:
Challenge + Transformation + Purpose = Business Origin Story
Formula Breakdown:
Let’s imagine that Sophia is a successful career coach who specializes in helping women navigate career transitions and find fulfilling work. In her marketing strategy, Sophia decides to incorporate her business origin story to resonate with potential clients and establish her credibility.
Sophia begins by sharing her own career journey, describing the challenges and frustrations she faced in her previous jobs. She highlights the pivotal moment when she realized her true passion for helping others find career fulfillment and decided to embark on a path of coaching.
She continues her story by describing the steps she took to acquire the necessary skills and knowledge to become a career coach. Sophia talks about the trainings she attended, the certifications she earned, and the mentors who guided and inspired her along the way.
Sophia then shares a defining moment that solidified her decision to start her coaching business. She recounts a transformational experience she had with a client who successfully transitioned to a more fulfilling career with her guidance. This moment ignited her passion and purpose, leading her to establish her coaching practice and commit herself to empowering women in their career journeys.
Through her business origin story, Sophia accomplishes several objectives in her marketing. Firstly, she establishes her credibility and expertise by showcasing the personal and professional development she went through to become a career coach. Potential clients can see that she has the knowledge and skills necessary to guide them through their own career transitions.
Secondly, Sophia’s business origin story creates a personal connection with potential clients. Women who are seeking career guidance can resonate with her initial challenges and frustrations, and they can see themselves reflected in her journey. By sharing her story, Sophia becomes relatable and approachable, fostering trust and rapport with her audience.
Lastly, Sophia’s business origin story highlights her passion and commitment to helping others find career fulfillment. It demonstrates her genuine desire to make a difference in the lives of her clients. Potential clients can feel inspired and motivated to work with a coach who has such a strong sense of purpose and dedication.
Incorporating a business origin story into her marketing materials allows Sophia to differentiate herself from other career coaches. It adds a personal touch to her brand and showcases her unique journey and perspective. It gives potential clients a glimpse into her values, expertise, and the transformational possibilities that lie ahead.
In conclusion:
Coaches can leverage business origin stories in their marketing efforts to attract and engage potential clients.
By sharing their personal journey of establishing their coaching business, coaches can establish credibility, create a personal connection, and inspire trust.
Business origin stories add depth and authenticity to a coach’s marketing message, making them a powerful tool in attracting new clients.
How we can help you:
When you are ready to get some help turning your story into a Wildly Lucrative coaching business, CLICK HERE to schedule a NO COST call with my team
#4 – Lessons Learned Stories
Lessons learned stories are a powerful tool for coaches to share valuable insights and experiences from their own personal and professional journeys.
By conveying the lessons they have learned along the way, coaches can inspire and educate potential clients, showcasing their expertise and offering guidance for personal growth and development.
Here’s the formula
Formula: Challenge + Insight + Application = Lessons Learned Story
Here’s the formula breakdown:
Let’s imagine that Emma is a life coach specializing in personal development for women. In her marketing strategy, Emma decides to incorporate lessons learned stories to connect with potential clients and demonstrate her expertise.
Emma follows the formula to structure her lessons learned story:
Challenge: Emma faced a period of self-doubt and lack of direction in her life.
Insight: Through introspection and self-discovery, Emma realized the importance of self-acceptance and embracing her unique strengths.
Application: Emma started implementing self-care practices, engaged in personal development workshops, and sought guidance from mentors. She experienced a transformation in her mindset, embracing her authenticity, and regaining a sense of purpose and fulfillment.
Using this formula, Emma crafts her lessons learned story:
Emma encountered a challenging phase in her life where she felt lost and uncertain about her path. However, this period of self-doubt led her on a journey of self-reflection. Through this introspection, Emma gained a profound insight into the significance of self-acceptance and embracing her unique strengths. She realized that by embracing her authentic self, she could create a life aligned with her values and passions.
Empowered by this insight, Emma took actionable steps to integrate self-care practices into her daily routine, attended personal development workshops, and sought guidance from mentors. These actions allowed her to cultivate a positive mindset and embrace her true identity. As a result, Emma experienced a transformative shift in her life, finding a renewed sense of purpose, fulfillment, and self-confidence.
By sharing her lessons learned story, Emma achieves several objectives in her marketing.
1. She establishes credibility by showcasing her own personal growth journey and the valuable insights she gained along the way. Potential clients can see that Emma understands their struggles and has overcome similar challenges, making her relatable and trustworthy.
2. Emma’s story provides inspiration and guidance for potential clients who may be facing similar challenges. They can relate to her initial self-doubt and be motivated by her transformation. Emma’s story serves as a roadmap, offering tangible steps and insights that potential clients can apply to their own lives.
3. Emma’s lessons learned story positions her as an authority in personal development for women. By sharing her own experiences and the positive outcomes of her journey, Emma showcases her expertise and her ability to guide others toward personal growth and fulfillment.
Incorporating lessons learned stories into her marketing materials allows Emma to connect with potential clients on a deeper level. It establishes her as a trusted guide who has experienced personal growth firsthand and can offer valuable insights and support.
In conclusion,
Coaches can utilize lessons learned stories in their marketing efforts to attract and engage potential clients.
By sharing their own experiences, insights, and applications, coaches can inspire, educate, and showcase their expertise.
Lessons learned stories have the power to connect with the audience, offer guidance, and position the coach as a trusted authority in their field.
How we can help you:
When you are ready to get some help turning your story into a Wildly Lucrative coaching business, CLICK HERE to schedule a NO COST call with my team
#5 – Challenges overcome stories
‘Challenges overcome stories’ are a compelling way for coaches to demonstrate resilience, perseverance, and problem-solving skills.
By sharing stories of the obstacles they have faced and conquered, coaches can inspire and motivate potential clients, showcasing their ability to guide others through similar challenges.
Here’s the formula:
Formula: Challenge + Strategy + Triumph = Challenges Overcome Story
Here’s the formula breakdown:
Let’s imagine that Olivia is a business coach specializing in helping women entrepreneurs overcome obstacles and achieve success. In her marketing strategy, Olivia decides to incorporate challenges overcome stories to connect with potential clients and demonstrate her expertise.
Olivia follows the formula to structure her challenges overcome story:
Challenge: Olivia faced significant financial setbacks while starting her own business.
Strategy: Determined to turn the situation around, Olivia developed a detailed financial plan, sought expert advice, and implemented innovative cost-saving measures.
Triumph: Through her strategic actions, Olivia successfully stabilized her finances, grew her business, and achieved her entrepreneurial goals.
Using this formula, Olivia crafts her challenges overcome story:
Olivia encountered a formidable challenge when she faced significant financial setbacks while starting her own business. However, she refused to let this obstacle deter her from her entrepreneurial dreams. Instead, Olivia harnessed her determination and resilience to develop a strategy that would lead her to triumph.
Olivia embarked on a journey of financial planning, seeking expert advice, and implementing innovative cost-saving measures. She meticulously analyzed her business expenses, sought creative solutions, and made strategic adjustments to optimize her financial resources. Olivia’s perseverance and strategic mindset allowed her to navigate the financial challenges successfully.
As a result of her resilient efforts, Olivia not only stabilized her finances but also experienced remarkable growth in her business. She achieved her entrepreneurial goals and established a strong foundation for long-term success.
By sharing her challenges overcome story, Olivia accomplishes several objectives in her marketing:
1. She establishes herself as a relatable and trustworthy coach who has experienced and conquered significant challenges.
Potential clients can see that Olivia understands the obstacles they may face and can guide them through similar situations.
2. Olivia’s story serves as a source of inspiration and motivation for potential clients.
They can relate to her initial setbacks and be inspired by her resilience and determination.
Olivia’s challenges overcome story demonstrates that with the right strategies and mindset, obstacles can be overcome, and success can be achieved.
3. Olivia’s challenges overcome story positions her as an expert in her field.
By showcasing her problem-solving skills, strategic thinking, and ability to overcome adversity, Olivia demonstrates her competence and credibility as a business coach.
Potential clients can trust her guidance and rely on her expertise to navigate their own challenges.
Incorporating challenges overcome stories into her marketing materials allows Olivia to connect with potential clients on an emotional level and establish herself as a trusted guide.
It showcases her ability to not only understand the challenges entrepreneurs face but also provide effective strategies and support to overcome them.
In conclusion,
Coaches can utilize challenges overcome stories in their marketing efforts to attract and engage potential clients.
By sharing stories of the obstacles they have faced, the strategies they employed, and the triumphs they achieved, coaches can inspire, motivate, and establish their expertise.
Challenges overcome stories have the power to connect with the audience, offer guidance, and position the coach as a trusted authority in their field.
How we can help you:
When you are ready to get some help turning your story into a Wildly Lucrative coaching business, CLICK HERE to schedule a NO COST call with my team
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