Hey There, so why do you need to send out emails to your subscribers, right? Well, it’s super duper important if you want them to continue to Know you, Like you, Trust you and Buy from you.
And today, I am going to show you exactly how you can send emails, using one of my absolute favourite tools, ConverKit, in the easiest and fastest way…
Let’s Begin….
Here’s a breakdown of this episode for you…
- [00:39] Introduction to ConverKit and it’s free Broadcast feature
- [00:51] How to set up your First Broadcast
- [02:12] #1: Setting up different filters in the Broadcast
- [06:02] Crafting the Email
- [09:41] Schedule the Broadcast
What does broadcasting email mean?
Broadcasting email is simply sending emails to all your subscribers at once.
And you can send these using the free account of convertkit..
So how do you get to send these broadcasts…..
LET’S START by Opening Convertkit in a Separate Tab and click on Broadcast-
Now, before we go all in, I just want to familiarise you with this section. Here, you will be able to see the status of all of your broadcasts, like the drafts, emails that are processing, the emails that we will queue and any emails that have been completed, i.e they have been sent will go here..
So to begin…Click on the red button which says New Broadcast. And after clicking on it, you are going to see the next three steps that you need to take –
First is you want to tell Convertkit who are the recipients i.e the people who are going to receive this….
What is the content of your email…
And then you get to preview your email before you actually hit send.
How to setup your first broadcast?
Here the first thing you need to do is change the ‘from address’ where you need to hit the dropdown and add your confirmed mail.
In my case, I have 27 subscribers uploaded to this specific account. If I leave this as it is then whatever email I write is going to essentially all subscribers, which if you want to do then that’s completely fine..
But there are many times when you actually want to send an email to a portion of your subscribers and I will show you how you can do that…
#1: SETTING UP DIFFERENT FILTERS IN THE BROADCAST
Click on all Subscribers and you will hit the drop down ..
Ah look how amazing all the selections are that you can make…
For example, you can send an email to all of your subscribers or to people who have subscribed to a specific tag or to a specific form or to a specific landing page or to people who are within a specific segment of your list..etc…
A lot of times I have talked about the importance of segmenting your list…
This is where it comes into play.. You can also choose to send an email to all of your ‘cold subscribers’…
Convertkit knows who your cold subscribers are…
But now you must be wondering; But Pam, What are cold subscribers?
Your cold subscribers are people who are not opening your emails and not clicking any links, like they are super duper cold…cold as ice, right…so you want to wake them up! Or or remove them from your account so that it improves your email deliverability…
Take note, this is VERY Important!
Next, you can also choose to send an email to people who are within a specific country or region…oh my goodness isn’t this amazing!!
For example, if you are running a local event or something you might want to email only people who can visit there right so this is where these come into place…
Or….you can also send an email to people who have subscribed within a specific subscription date i.e people who have only subscribed for the last seven days….So cool..Right…
This is completely up to you...you can send an email to a specific person based on their first name or you can add custom fields…..
So the world is your oyster with Convertkit and that’s why I love it so much…
Now if you want to send an email to people who have subscribed to a specific form which is probably where you’re going to begin….
Then, click on form and from the drop-down.. you can choose either forms, sequences, tags, products. Let’s keep form over here..
For example, here you can see the form that I have created…
In this I am trying to convert it…I want to send an email to everybody who has grabbed my facebook ads checklist from my landing page..
Now I have selected that… But for me, it has gone from 27 to 0 because this is a brand new lead magnet as nobody has grabbed it yet…
BUT you can imagine that if I’ve had a thousand people grab this…then this would be a thousand…
I will remove this and go back to all subscribers here but let’s imagine you wanted to filter and say Convertkit I want to send an email to all subscribers except this specific group of people
Then you can hit ‘matching none of the following’ and it’s like you are saying to Convertkit, send an email to all my subscribers except those who have, let’s say subscribed to another form and click on ‘add filter’..
So Convertkit will send it to all except this specific group of people…Awesome, Right?
Here, if you want to add an internal description then this is just a name for internal use only that means your subscribers won’t see this name only you will see.. So it’s something that doesn’t matter…..
CRAFTING THE EMAIL
For the NEXT STEP you need to click on ‘next step’ over here so now…
In this next step you get to craft your email… hooray!!
You are going to begin by putting in a really good subject line and by the way we have a brilliant tutorial for the best subject lines for emails (insert link here)
So for instance, I used this subject line for the purpose of the explanation…’It’s here: Facebook ads checklist’ ..
Now, you need to add your email content where it says add content…..
The one thing that I do want you to notice is the small plus button on the left side of the screen, right next to the section where you add content…
This has a lot of settings for you so the first thing is personalization.. This is when you want to make an email personal to somebody by using their name..
For this…You click on personalization and then you click on subscribers first name…
For Example you can say –
hey whatever their name is ….
Thank you so much for grabbing the facebook ads checklist and then you can add more information about how they can reach you…
Excellent, isn’t it?
Now… if you Click on that PLUS again you can also insert an image in the email...by clicking on the upload file…
You can align the image and then you can also add a url if you want this image to be clickable…..
There are a lot of other things you can do by clicking on the plus…You can add a button, a video, a divider, a countdown timer….etc…
Make sure you have a look at this section just to see all the various things that you can add…
Well, if you want to add a link…let’s imagine you wanted to hyperlink the text… all you have to do is double click this and you will see settings pop up and it turns blue and is underlined.. It means the text has been hyperlinked..
AND here you can do additional changes like bold, italicize etc……
SCHEDULE/SEND THE BROADCAST
Now comes the THIRD STEP..
Here… if you click on send broadcast…. it’s going to send it to everybody on your list..
But maybe you want to instead you want to schedule this broadcast…
You click on the lightly drawn pencil to the right of the text that says ‘send immediately’, above the red button and then you can choose the date for scheduling…
You can choose the time that you want to schedule it for …and then you have scheduled your broadcast and that’s it..Wow, Easy-peasy… right?
And so if you want to find out where all of your broadcasts are… you can see them by Clicking on the Broadcast in the Navigation Bar at the Top…
NOW…I want you to get going and create your first broadcast…And use that gold-mine of yours to generate some gold for you….
Let’s put it into action!!!
