FIRST Watch This Video case study
(There's also a text version below)

FIRST Watch This Video case study (There's also a text version below)

Case Study: Build Your Sales Machine

How I Generated $65K From a $9 Product in 35 Days

From The Desk of Pam Obasa…

I wanted to share something with you that took me nearly 2 years to discover

Something that will be a game changer for you and your business

First, well done for starting your business and for coming this far, but I’m sure that you’ve now discovered that starting your business was the easy part

Getting paying clients on the other hand… not so easy

Want to discover the most important lesson that changed the game?


You’ll also discover the 3 Types of Sales Funnels/systems we have running in my business that netted $65k in 35 Days:

NOTE: These 3 systems which I’ll be sharing with you run simultaneously. One without the other will cripple your business and leave you making less that $500 per month like I did in the first 18 months of my business

Before we begin, I wanted to clarify why I’m sharing all this with you:

You’ll discover in this Case Study how we scale offers in a short space of time and the temptation would be to take what you discover and implement. If you already have great offers that are PROVEN, then great.

If not, that’s where I’d recommend that you begin.

You can’t get away from this. The ‘spray and pray’ strategy that most people are using to build their business is exactly the reason why they’re NOT making any money. If not, that’s where I’d recommend that you begin.

DISCLAIMER: There's nothing about this Case Study that's “get-rich-quick”. Everything takes time, energy + skills. The people who see great results are those who put in the work!

You may also be interested in LSS Elite our Inner Circle Coaching program which helps you create ALL 3 systems that I’m going to be sharing with you

Inside this Case Study, we’re laying out the practical strategies that have worked for us and our clients. WE HAVE INCREDIBLE ‘brag-worthy’ testimonials but here’s a disclaimer…

‘No two businesses are the same’

What I’m sharing with you is what WORKS, it is your responsibility to make it work for you.

Before I dive into this… I have to share this with you.

The REAL truth about how much Coaches really make

When I first started my Coaching business, I started it in the DayCare niche. I LOVED it.

As I co-own a Day Nursery chain with my amazing mum, for which I headed up the Marketing for, it seemed like a good transition for me to start ‘Coaching’ other day nursery owners, so I did.

However, I didn’t anticipate how different running a bricks & mortar business is to running an online business.

It wasn’t as straightforward as I thought and for the first 18 months of my business, I struggled to string together $500 for my Marketing services for Day Nursery owners

I soon discovered when I joined other Facebook groups for Coaches that BARELY bringing in $500 per month was actually the “norm” for Coaches

And here’s the kicker…

45% of FEMALE entrepreneurs (in general) are barely making $500/month in their business


This is sad!

A lot of Coaches are simply NOT making any money and it’s no surprise!

Most Coaches charge for their services by the ‘hour’, making it incredibly difficult to scale

There are only a select few who are REALLY making a business of this thing called Coaching.

So, I decided that I wanted to be in the select few if I were to keep this thing going!

So I doubled down and tried a number of strategies from Live events, webinars, high-ticket sales to creating online courses, a membership site to name a few…

There was a problem!

Some of them were great and some months we’d do very very well, but the month after… ZERO!

In September 2018 I launched a new Coaching business, teaching entrepreneurs how to use Stories to sell and I created my very first Membership, The Lucrative Business Academy, This was my baby and I started filling it using Live Events

This worked very well but as you know, live events took a great deal of time to put together and execute. With 2 young kids I struggled to keep up

So, in May 2019 I move online and started running Challenges.

This was fantastic and I loved every bit of it. It allowed me to truly serve my audience in a unique way and it gave me access to my Ideal Clients…

Selling via Challenges has never been an issue so we aced each challenge that we ran.

There was still one problem

…filling my Membership was still tough. I couldn’t figure out how others were doing it so effortlessly.

The one thing that was clear was that a lot of them would run these stressful ‘launches’ to fill their membership.

I personally didn’t want to do this because I couldn’t justify how spending all that time and getting so stressed out to sell a $49/month product (the cost of my membership) made any sense

In my mind, if I were to do a Launch, I’d rather put in all the effort for a high-ticket product.

The Experiment

One day, I decided to create a low ticket product which was the beginning of an experiment….

I wanted to test a theory that I’d always believed deep down but I wasn’t sure if it would work.

That was when I made my first $3k in 3 Days

How I Scaled a
$9 product to $3k in 3 Days

So many entrepreneurs are struggling to make money

But too many have no clue where to even start!

Starting a business is the easy part, turning that business into a profitable venture is yet another story

We read books, buy courses, listen to podcasts and binge-watch Youtube for answers

But nothing good has come out of all that. Instead, you’ve wasted a lot of money and precious time on strategies that won’t work for you (even if they do work for others)

Today, I want to help you to fix that by sharing a little experiment that I ran over 3 days.

I started by creating a Brand New Product

To sell this product, I decided to go against what a lot of “Gurus” teach and instead place a tiny price tag on this product… just like I teach inside my Mastermind

$9 to be precise

My goal was to see how many we could sell WITHOUT running any paid traffic

Here are the results:

Day 1 Results: 5 Sales

IMPORTANT >> I start testing my products really low to see how quickly it’ll convert then, I increase the price every 24 hours based on conversion.

I published my first Social Media post about this Flash Sales at exactly 3pm on Day 1 and within 20 minutes we had 5 sales, bringing in only

$30 (not much to dance about, right?)

24 hours passed, so price increased to $17

Day 2 Results: 24 Sales

At $17 we had a further 24 sales in less than 12 hours and they kept coming in

We shared only 2 posts on Social Media and 1 email, 24 sales at $17 brought in $408

Now things are getting interesting right?!

24 hours passed, price increased to $27

Day 3 Results: 36 Sales At $27 we saw the most sales come in as this was also the last day we’d be promoting this product in this way.

We published 3 posts on Social Media and 3 emails, making 36 sales which brought in $972

Imagine what publishing only 3 posts, repurposing those posts into emails can do for your business.

Total Sales on the front-end (meaning -> total sales of the First product) = 65

Total Income from 65 sales: $1,410


By the end of this 3 day experiment, we actually brought in a total of $3,125

This means an EXTRA $1,715 came in without us doing any more work, publishing more posts or getting on any sales calls with clients

Where did this additional income come from?

The Lucrative Story-selling System (the ground-breaking Sales system that you need to create a Consistent Flow of Clients & Sales)

You see, even though we had an incredible product of high-value at the front and promoted just that product for 3 days, …70% of people who bought that first product also took us up on our SECOND offer

A further 30% also took us up on our THIRD offer in the funnel

This is the power of a Sales System

Let me ask you, how many hours would you have to spend speaking to people on the phone to sell a $3k package?

A Lot right?

Imagine bringing in $3k+ weekly without speaking to anyone

Would you like to be able to create a system just like this?

I thought I was done with this experiment…

I mean… to bring in over $3k in PROFIT in just 3 days without spending money on Paid Ads or wasting hours of my precious time speaking to non-committed clients…

This was a GOOD deal!

But, my experiment wasn’t over yet.

As I’d exhausted my small email list and social media followers, I needed to bring this product to a NEW audience.

That’s when I deployed Phase 2 of my experiment:

How I Scaled from $3k in 3 Days to $22,359 in 30 Days

You’ve read so far where I broke down how in a space of 3 days we:

The Result

Total Sales on the front-end (meaning -> total sales of the First product) = 65

Total Income from 65 sales: $1,410


By the end of this 3 day crazy experiment we actually brought in a total of $3,125

Which means an EXTRA $1,715 came in without us doing any more work, publishing more posts or getting on any sales calls with clients

Where did this additional income come from?

The Lucrative Story-selling System, the first of our 3 Sales Systems

Now, if those results made your mouth water and your brain snap, crackle and pop with ideas… well after reading Phase 2 of my experiment you may go into overdrive so…. You’ve been warned 🙂

I want to share with you something most people DON’T SHARE…

I want to share with you how we took this tiny offer and put it on STEROIDS so that it will generate income without us doing anything more work

We call this The Lucrative Story-selling System


After my crazy experiment…
I discovered 5 things:

And we did it WITHOUT paying for Facebook Ads.

Here’s how we put everything we’ve gathered together to Create a CONSISTENT flow of paying clients on Autopilot

Step 1: We took the money we made organically and now invested in Paid ads

This was a no-brainer!

Doing this means we can set it and forget it (keeping an eye on the Ads Spend of course)

But… no more writing posts or emails… on this offer at least.

By running ads to this we’re FREE to focus on other areas of the business and serving private clients inside our Mastermind

Step 2: We crafted ‘Story-based’ Ad copy

Going after a ‘cold’ audience meaning, a group of people who have no clue who we are meant we needed to give them something to connect with.

This is where ‘Storytelling’ really flourishes

Step 3: We set up the ADs

After 48 hours, here are the results:

Day 1 of the 48 hour Ads sprint was a bit… pants! Nothing much happened as it was a brand new ad to a COLD audience 🙁

Day 2 however, things started getting interesting:

Total Sales on the front-end (meaning -> total sales of the First product) = 24 (from Day 2 alone)

Total Income from 24 sales: $640


By the end of this 48 Hour crazy experiment we actually brought in a total of $1,023 in cash

Which means an EXTRA $383 came in from OTHER PRODUCTS in our funnel without us doing any more work, publishing more posts or getting on any sales calls with clients

BUT… it didn’t stop there!

A further 10 people from the 24 also took us up on our MONTHLY MEMBERSHIP which could lead to up to 6 months of income from that source alone (this is the average length of our Membership Churn rate)

Do the math….

This is the power of a Sales System.

This is The Lucrative Storyselling System

We continued testing various markets with this strategy and by the end of running this experiment for only 30 Days, we generate $22,359

Wouldn’t you like to have this set up in your business?

I’ve opened up my calendar for a few days to show you how you can 10X the revenue in your business using this strategy.

This no-cost call is for you if you’re serious and ready to invest in yourself and in your business. Click the button below to set up a call

Click the link above and book the next available time slot

Once booked, please take a look in your inbox,
we'll be sending you another exclusive gift

Wouldn’t you like to have this set up in your business?

So far, you’ve followed the journey of scaling a tiny product to multiple 5-Figures in sales generated in a matter of days!

There’s so much that goes behind this strategy to make it work and to make it work as well as it did, such as:

The Offer – This is one of the most overlooked aspects of growing a business. Most people slap together a product or Coaching program and call it an ‘Offer’. It isn’t. There’s so much that goes into creating an offer that sells like water in a desert!

The Audience – In order to sell a product like you’re selling ‘water in a desert’, you have to be selling the RIGHT product to the RIGHT market. It has to be sold to a HUNGRY market

The Messaging – What sells a product isn’t the ‘Product’ itself… what sells a Product is the ‘Messaging’ around that product. It’s the way you talk about the product, hitting pain points that have your Ideal Clients thinking “oh she’s reading my mind” that matters most.

The danger of hitting it RIGHT with your Messaging is that of course, you can sell a mediocre product too (which I of course don’t advice). But I share that to say this – the ‘Product’ doesn’t matter as much as the Messaging.

The Storytelling – As an entrepreneur you have so much going for you. You have a LOT of life experiences that when crafted into a ‘knife-point story’, is what will truly take your sales to the edge!

The Systems – It’s easier to sell to a ‘repeat’ customer. That’s where your business truly grows. Most people think that getting ‘sales’ is the holy-grail. No! Getting people to buy from you over and over again, increasing their cart value is where your focus should be

This is what netted the $65k I’m about to tell you about as we continue this Case Study

After netting $22,359 in revenue with our ground-breaking Funnel, The Lucrative Story-selling System, we needed to deploy the Lucrative

Ascension System

What is The Lucrative Ascension System?

Once we’d generated a LOT of Sales with our low ticket product, using the first of our 3 Sales systems, we were elated!

I mean, $22,359 in 30 days is no small change after all.

But the truth is that only about half of that was ‘Profit’. So we made a lot of money but kept only half as profit

Which was still a great win. Now, we needed to figure out a way to get ‘repeat’ business from our new ‘Customers’

This is where we deployed our Lucrative Ascension System.

The Ascension System is a ‘bridge’ that moves your Ideal Clients very quickly up your Value Ladder

We have 4 types of Ascension systems that work EXCELLENTLY.

The Ascension System is designed to Pre-sell our High-Ticket program and as a result, we often sell 30% to 40% of our program BEFORE even making an offer.

This strategy WORKS! And has netted nearly 6 Figures in the space of 5 months of running it using our unique method.

REMEMBER: The purpose of the Ascension System is to ‘ascend’ your Ideal Clients to your High-Ticket offer.

If your High-Ticket offer is $2,500 and above, you’ll need the 3rd system:

The High-Ticket System

Using the High-Ticket System, you can sell packages of anything from $2,500, $10,000, $20,000 and above

BUT here’s the caveat on this…

You may struggle to close High-Ticket Offers if you DO NOT have The Lucrative Storyselling System which identifies your ‘Buyers’ and The Ascension System which primes those Buyers for your High Ticket Offer

Let’s talk about how to sell High-Ticket Offers using this system:

First, a pet peeve!

I’m seriously tired of Gurus who are touting the thought that if you want to sell ‘High Ticket’ offers, you should get rid of your lower ticket offers.

That’s NOT true and here’s why!

I have tested countless of times and found that once someone has bought something, they become hooked. They see your brand as ‘THE SOLUTION’ and you’ve already proven it by helping them… a little

Plus, not everyone is ready to whack out $5k or $10k for your offer if they’ve only just heard about you

…no matter how good of a salesperson you are!

That is why it is CRUCIAL that you set up these THREE systems in your business.

Believe me when I say that it pays to have an email list full of BUYERS, NOT just mere “leads”

These buyers are qualified and aren’t just taking up space on your email list! They’re not just “leads”, they’ve now become brand CRUSADERS… if you’ve done a good job with your low ticket offer

Now… How do you move them up your Value Ladder to your High-Ticket Offer?

Here are the steps:

As scary as it sounds to double or triple that sum, remember that if you’re solving a REAL PROBLEM (not just selling fluff) and you’ve pre-qualified your prospects using The Lucrative Storyselling System and The Ascension System then you’d have people queuing to buy.

Once set up, this strategy could take around 7 days or at most a couple of weeks for you to see incredible results.

For us, it took around 5 days before we were inundated with Sales and Clients!

This was how we went from making $22,349 in 30 days to $65,000 in 5 Days

Do the math…

If you had a $3k offer then 10 clients at $3k is $30k

If you had a $5k offer then 10 clients at $5k is $50k

If you had a $10k offer then 10 clients at $10k is $100,000

What would you do with an additional $30k, $50k or $100k?

Would you pay off some debt?

Take your family on a much needed and well deserved luxury Holiday?

Would you stop saying ‘no’ to yourself and to your kids and start saying ‘YES’ without worry?

Take a moment and really go there. What would you do if this were to be YOUR results?

Doesn’t life get seriously exciting when you’re operating at this level?

Sure you could ignore this entire strategy and go out trying to sell a $5k offer, the result? Frustration and Zero Sales!

Oh and bare in mind… this ‘High-Ticket’ part is the ONLY section that requires you to speak to your prospects.

Selling your LOWER ticket offers (which brings in these buyers are all on) is all completely on AUTOPILOT…

…that way you’re generating $3k to $5k PER WEEK without doing much work, leaving you time to focus on generating $30k, $50k or $100,000 in the month! If you’ve read this far then you’re READY.


Thousands of success stories

$70,000 in 2 Days

£15,000 in 7 Days

£20,000 in 8 Weeks

$2,250 in 6 Weeks

20 clients enrolled

'I had 60% Conversion Rate'

"I have made over $10k in one weekend 🤩"

Sold her first intensive at $1200 AND her Coaching package at $5k 

Sold her $8,400 Package

29k in 2 weeks

 $18,000 in 7 Weeks

$6,500 in 7 Weeks

Closed her 10th Client 😮😮😮

Sold 2 programs at 3K

100 Consults booked and 28 Sales in 2 days

“I got 5 sales from a tiny email list of 150”

"First call just done and
it's YES"

50% conversion (5 clients) enrolled so far into her High Ticket offer 

Lorna got her first sale

3 Clients enrolled 💃🏽💃🏽💃🏽

First client enrolled

4th Client Closed!

"OMG, my funnel is filling up like mad."

"I have just enrolled my second client for my new program..."

Successfully enrolled her first 3 clients

Betty booked her first paid intensive...

“Sold 3 Packages and haven’t launch yet"

First sale came through ‘overnight’

30k per month

“I made DOUBLE my investment”

"I was so impressed at how Pam helped 20 women to create their Signature Offer. 

This is a 'Super power"

"I spent so much money on other courses but this course gave me the HOW'. I LOVE the implementation. The personal feedback was a big game changer for me"

"I'd taken so many courses but this one forced me to sit down and actually get the work done. Very helpful"

This is by far the best Course.
It has been absolutely spot on!

"I increased my price and I've sold my course already.

Thank you so much Pam"

"Most of the trainers that I've been to leave you 'hanging'. You helped me more than anybody and I am truly grateful for it"

$70k In 2 Days

I loved learning about Ads

"To anyone who's thinking of doing this Intensive, Don't think just do it!"

"This weekend, EVERYTHING clicked into place. This is absolutely amazing"

"This is one of the best Courses I've ever taken"

"It really highlighted what I really need to be doing"

"This is the most discovery work that I've ever done"

"It's one of the BEST courses I've ever joined"

It was an eye opener for me

It's exactly what I needed

"I honestly wish I had this many months ago"

"It was such an eye opener and it really gave me hope"

"For me it was mind-blowing. I love that it was so hands-on"

"I loved the details of how to create our own program"

"I loved the training on Sales Calls. I was making so many mistakes on the calls but now I know how to Close

I was failing with Facebook Ads but now I know how to do it right. I learned a lot today, thank you

I've spent so much money on ads and different programs, nothing compares to this

I love how you took us by the hand, pushed us to achieve each task instead of leaving us

You always overdeliver. The whole 3 days, everything you taught was important for me.

I've had so many coaches but none of them have taken the time to push me like you have.

I love how practical it was, everyone got clarity from each segment and you pushed us. It's just perfect!

You didn't just give us worksheets like other Coaches, you helped us implement each step.

Before attending, I didn't know how to put together a program, now, I have my Signature Offer created

This gave me clarity on the steps that I should take, especially how to run Facebook Ads successfully

My biggest win is the Sales System. I also 'slammed the back door shut' in all areas of my life that have been holding me back all these years

I'd summarise these 3 days as 'slamming the back door' in my mindset, business'. I really enjoyed these 3 days

My big win is that before this program I was lost but I've been able to move my business forward

I thought the first day was 'something' until Day 2 which blew me away even more. Atmosphere was very inspiring

I got so much clarity on the direction to take and what to offer my audience

I learned a lot from this, especially how to clarify my message


I just saw the mistakes I made in past when it comes to Sales Calls. I now know how to do it the RIGHT way

It's just amazing! I'm grateful to the entire team.

I absolutely loved it especially "the wolf and the pack"

It's outstanding! Very hight energy and very inspiring. I thought it was too good to be true but it's outstanding

It's been amazing 3 days. We didn't just get "information", we actually did the work and I loved that

I can't believe it! Thank you for pouring your heart out. I now have my Signature Offer created

I feel that I've finally found my match. This has changed my life and I now have a focus.

I hate Sales, that's the reason I joined and I think you are going to make it easy for me.

It's been such a phenomenal 3 days, there's so much that I learned and I can use.

I love how you showed us the things as opposed to just telling us what should have been done.

You genuinely wanted us to learn. I just cannot say enough of things and thank you enough.

Thank you, you actually helped me re-craft my Signature Offer.

Thank you for wonderful insights. I really loved the energy of this group.

It was really empowering experience. I really enjoyed it. Thank you for your patience.

I learned a lot. I really liked that you was able to coach us and give us feedback.

This was a great experience. You really break this down in small pieces.

You always give more value than I can imagine.

In 3 days I learnt more than in 6 months with another coach.

I had all of this jumbled in my head and you put names and tags on that.

"I sold my 6K Offer"

"I sold 2 Intensives"

$70,000 in 2 Days

£20,000 in 8 Weeks

£15,000 in 7 Days

$2,250 in 6 Weeks

20 clients enrolled

'I had 60% Conversion Rate'

"I have made over $10k in one weekend 🤩"

Sold her first intensive at $1200 AND her Coaching package at $5k 

Sold her $8,400 Package

29k in 2 weeks

 $18,000 in 7 Weeks

$6,500 in 7 Weeks

Closed her 10th Client 😮😮😮

Sold 2 programs at 3K

100 Consults booked and 28 Sales in 2 days

“I got 5 sales from a tiny email list of 150”

©2022 The Lucrative Lady
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Pam Obasa can not and does not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies.
Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. Any financial numbers referenced here, or on any of our sites, are illustrative of concepts only and should not be considered average earnings, exact earnings, or promises for actual or future performance.. You alone are responsible and accountable for your decisions, actions and results in life, and by your registration here you agree not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance.

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