I wanted to share something with you that took me nearly 2 years to discover
Something that will be a game changer for you and your business
First, well done for starting your business and for coming this far, but I’m sure that you’ve now discovered that starting your business was the easy part
Getting paying clients on the other hand… not so easy
Want to discover the most important lesson that changed the game?
The REAL truth about how much money Coaches really make
Scaling a $9 product to $3k in 3 Days
Scaling from $3k in 3 days to $22,359 in 30 days
Scaling from $22,359 to $65k in 5 days a.k.a The low ticket To Big bucks Method
You’ll also discover the 3 Types of Sales Funnels/systems we have running in my business that netted $65k in 35 Days:
The Lucrative Story-selling System (the ground-breaking Sales system that you need to create a Consistent Flow of Clients & Sales)
The Ascension System (The ‘bridge’ system for ‘Positioning’ High-Ticket Offers to ready-to-buy clients)
The High-Ticket System (The Sales Strategy for CLOSING High-ticket Sales on a call)
NOTE: These 3 systems which I’ll be sharing with you run simultaneously. One without the other will cripple your business and leave you making less that $500 per month like I did in the first 18 months of my business
Before we begin, I wanted to clarify why I’m sharing all this with you:
I don’t want you to make the same mistakes or waste money or time on trial and error like I did. The more successful businesses out there, the more testimonials I’ll get Just being honest here
There’s so much noise out there and if you’re a newbie or you’re confused in any way… I don’t blame you. It’s tough knowing what’s real and even, WHO’S real these days since EVERYONE is an “expert”
I’m sick and tired of people bundling up repurposed content they found online and selling these as courses with a HUGE price tag, without helping their clients get real results. It’s unfair and gives this industry a bad name
I’m also confident that by reading this (and by me being so transparent) you’ll also learn more about The Lucrative Story-selling System, the Mastermind that I’ve poured my heart into, fondly known by our members as ‘LSS’
Every great business needs a GREAT PRODUCT/OFFER.
You’ll discover in this Case Study how we scale offers in a short space of time and the temptation would be to take what you discover and implement. If you already have great offers that are PROVEN, then great.
If not, that’s where I’d recommend that you begin.
Every great business needs a great STRATEGY.
You can’t get away from this. The ‘spray and pray’ strategy that most people are using to build their business is exactly the reason why they’re NOT making any money.
If not, that’s where I’d recommend that you begin.
Every great Strategy will only work if it’s executed in the right order.
DISCLAIMER: There's nothing about this Case Study that's “get-rich-quick”. Everything takes time, energy + skills. The people who see great results are those who put in the work!
You may also be interested in LSS Elite our Inner Circle Coaching program which helps you create ALL 3 systems that I’m going to be sharing with you
Inside this Case Study, we’re laying out the practical strategies that have worked for us and our clients. WE HAVE INCREDIBLE ‘brag-worthy’ testimonials but here’s a disclaimer…
‘No two businesses are the same’
What I’m sharing with you is what WORKS, it is your responsibility to make it work for you.
Before I dive into this… I have to share this with you.
When I first started my Coaching business, I started it in the DayCare niche. I LOVED it.
As I co-own a Day Nursery chain with my amazing mum, for which I headed up the Marketing for, it seemed like a good transition for me to start ‘Coaching’ other day nursery owners, so I did.
However, I didn’t anticipate how different running a bricks & mortar business is to running an online business.
It wasn’t as straightforward as I thought and for the first 18 months of my business, I struggled to string together $500 for my Marketing services for Day Nursery owners
I soon discovered when I joined other Facebook groups for Coaches that BARELY bringing in $500 per month was actually the “norm” for Coaches
And here’s the kicker…
45% of FEMALE entrepreneurs (in general) are barely making $500/month in their business
This is sad!
A lot of Coaches are simply NOT making any money and it’s no surprise!
Most Coaches charge for their services by the ‘hour’, making it incredibly difficult to scale
There are only a select few who are REALLY making a business of this thing called Coaching.
So, I decided that I wanted to be in the select few if I were to keep this thing going!
So I doubled down and tried a number of strategies from Live events, webinars, high-ticket sales to creating online courses, a membership site to name a few…
There was a problem!
Some of them were great and some months we’d do very very well, but the month after… ZERO!
In September 2018 I launched a new Coaching business, teaching entrepreneurs how to use Stories to sell and I created my very first Membership, The Lucrative Business Academy, This was my baby and I started filling it using Live Events
This worked very well but as you know, live events took a great deal of time to put together and execute. With 2 young kids I struggled to keep up
So, in May 2019 I move online and started running Challenges.
This was fantastic and I loved every bit of it. It allowed me to truly serve my audience in a unique way and it gave me access to my Ideal Clients…
Selling via Challenges has never been an issue so we aced each challenge that we ran.
There was still one problem
…filling my Membership was still tough. I couldn’t figure out how others were doing it so effortlessly.
The one thing that was clear was that a lot of them would run these stressful ‘launches’ to fill their membership.
I personally didn’t want to do this because I couldn’t justify how spending all that time and getting so stressed out to sell a $49/month product (the cost of my membership) made any sense
In my mind, if I were to do a Launch, I’d rather put in all the effort for a high-ticket product.
One day, I decided to create a low ticket product which was the beginning of an experiment….
I wanted to test a theory that I’d always believed deep down but I wasn’t sure if it would work.
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Wouldn’t you like to have this set up in your business?
So far, you’ve followed the journey of scaling a tiny product to multiple 5-Figures in sales generated in a matter of days!
There’s so much that goes behind this strategy to make it work and to make it work as well as it did, such as:
The Offer – This is one of the most overlooked aspects of growing a business. Most people slap together a product or Coaching program and call it an ‘Offer’. It isn’t. There’s so much that goes into creating an offer that sells like water in a desert!
The Audience – In order to sell a product like you’re selling ‘water in a desert’, you have to be selling the RIGHT product to the RIGHT market. It has to be sold to a HUNGRY market
The Messaging – What sells a product isn’t the ‘Product’ itself… what sells a Product is the ‘Messaging’ around that product. It’s the way you talk about the product, hitting pain points that have your Ideal Clients thinking “oh she’s reading my mind” that matters most.
The danger of hitting it RIGHT with your Messaging is that of course, you can sell a mediocre product too (which I of course don’t advice). But I share that to say this – the ‘Product’ doesn’t matter as much as the Messaging.
The Storytelling – As an entrepreneur you have so much going for you. You have a LOT of life experiences that when crafted into a ‘knife-point story’, is what will truly take your sales to the edge!
The Systems – It’s easier to sell to a ‘repeat’ customer. That’s where your business truly grows. Most people think that getting ‘sales’ is the holy-grail. No! Getting people to buy from you over and over again, increasing their cart value is where your focus should be
This is what netted the $65k I’m about to tell you about as we continue this Case Study
After netting $22,359 in revenue with our ground-breaking Funnel, The Lucrative Story-selling System, we needed to deploy the Lucrative
What is The Lucrative Ascension System?
Once we’d generated a LOT of Sales with our low ticket product, using the first of our 3 Sales systems, we were elated!
I mean, $22,359 in 30 days is no small change after all.
But the truth is that only about half of that was ‘Profit’. So we made a lot of money but kept only half as profit
Which was still a great win. Now, we needed to figure out a way to get ‘repeat’ business from our new ‘Customers’
This is where we deployed our Lucrative Ascension System.
The Ascension System is a ‘bridge’ that moves your Ideal Clients very quickly up your Value Ladder
We have 4 types of Ascension systems that work EXCELLENTLY.
The Ascension System is designed to Pre-sell our High-Ticket program and as a result, we often sell 30% to 40% of our program BEFORE even making an offer.
This strategy WORKS! And has netted nearly 6 Figures in the space of 5 months of running it using our unique method.
REMEMBER: The purpose of the Ascension System is to ‘ascend’ your Ideal Clients to your High-Ticket offer.
If your High-Ticket offer is $2,500 and above, you’ll need the 3rd system:
The High-Ticket System
Using the High-Ticket System, you can sell packages of anything from $2,500, $10,000, $20,000 and above
BUT here’s the caveat on this…
You may struggle to close High-Ticket Offers if you DO NOT have The Lucrative Storyselling System which identifies your ‘Buyers’ and The Ascension System which primes those Buyers for your High Ticket Offer
Let’s talk about how to sell High-Ticket Offers using this system:
First, a pet peeve!
I’m seriously tired of Gurus who are touting the thought that if you want to sell ‘High Ticket’ offers, you should get rid of your lower ticket offers.
That’s NOT true and here’s why!
I have tested countless of times and found that once someone has bought something, they become hooked. They see your brand as ‘THE SOLUTION’ and you’ve already proven it by helping them… a little
Plus, not everyone is ready to whack out $5k or $10k for your offer if they’ve only just heard about you
…no matter how good of a salesperson you are!
That is why it is CRUCIAL that you set up these THREE systems in your business.
Believe me when I say that it pays to have an email list full of BUYERS, NOT just mere “leads”
These buyers are qualified and aren’t just taking up space on your email list! They’re not just “leads”, they’ve now become brand CRUSADERS… if you’ve done a good job with your low ticket offer
Now… How do you move them up your Value Ladder to your High-Ticket Offer?
Create a mouth-watering, Irresistible offer that solves a BIG PROBLEM (this is IMPORTANT)
Place a High Price… For my private clients I recommend pricing ABOVE $2,500 for your High-Ticket Group Offers. If you plan to work 1:1 then double or triple that price
As scary as it sounds to double or triple that sum, remember that if you’re solving a REAL PROBLEM (not just selling fluff) and you’ve pre-qualified your prospects using The Lucrative Storyselling System and The Ascension System then you’d have people queuing to buy.
Verify your High-Ticket Offer if you’re just starting out. The purpose of this is to test your strategy and get some testimonials. If you already have some testimonials, then GREAT. You can move to Step 4
Close with ease on the Consultation.
Once set up, this strategy could take around 7 days or at most a couple of weeks for you to see incredible results.
For us, it took around 5 days before we were inundated with Sales and Clients!
This was how we went from making $22,349 in 30 days to $65,000 in 5 Days
Do the math…
If you had a $3k offer then 10 clients at $3k is $30k
If you had a $5k offer then 10 clients at $5k is $50k
If you had a $10k offer then 10 clients at $10k is $100,000
What would you do with an additional $30k, $50k or $100k?
Would you pay off some debt?
Take your family on a much needed and well deserved luxury Holiday?
Would you stop saying ‘no’ to yourself and to your kids and start saying ‘YES’ without worry?
Take a moment and really go there. What would you do if this were to be YOUR results?
Doesn’t life get seriously exciting when you’re operating at this level?
Sure you could ignore this entire strategy and go out trying to sell a $5k offer, the result? Frustration and Zero Sales!
Oh and bare in mind… this ‘High-Ticket’ part is the ONLY section that requires you to speak to your prospects.
Selling your LOWER ticket offers (which brings in these buyers are all on) is all completely on AUTOPILOT…
…that way you’re generating $3k to $5k PER WEEK without doing much work, leaving you time to focus on generating $30k, $50k or
$100,000 in the month!
If you’ve read this far then you’re READY.
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I thought the first day was 'something' until Day 2 which blew me away even more. Atmosphere was very inspiring
I got so much clarity on the direction to take and what to offer my audience.
I learned a lot from this, especially how to clarify my message...
I love the human part of it. It was BRILLIANT
Your success is my success
"I just saw the mistakes I made in past when it comes to Sales Calls.
I now know how to do it the RIGHT way"
The 'Closing' was really beautiful. I learnt so much about how to 'Close a Client' and about Facebook Ads
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