Today social media is being proved to be one of the best platforms for marketing and connecting with your target clients. It is also a useful tool to build your brand, increase sales, and increase website traffic. Publishing valuable and exciting content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements are some of the activities which can give a boom to your business. Some of the social media platforms in trend these days are Instagram, Twitter, Facebook, LinkedIn, Pinterest, YouTube, Snapchat, etc. I am here to help you if you want to build a brand or grow your business. I want to help you succeed. Among different social media platforms, I mostly love Instagram for increasing the fan followers and growth of my business.

Recently I have had a lot of people follow me on Instagram, which is interesting, and I want to share a few of the things that I do because I know that if you do them too, you will get incredible results. You may grab it to grow your Instagram account. So do not forget to hit that link in the description when you finish reading this blog.


I'm Pam Obasa and I'm the founder of The Lucrative Lady.

My genius zone is Storytelling and Video. I help entrepreneurs become captivating on the stage and in front of the camera and I can't wait to share this video for you. Why? Because ‘Speaking’ has been one of the main ways that I've actually grown my business.

Even though I am a trained actress so I do have a ‘Speaking’ background within my acting background, let me tell you, they are two very different things.

it's very different to be an actor and play ‘other people’ and then to be ‘yourself’ on the stage and still be amazing and captivating and have people queuing to buy from you.

One of the key ways that I have been able to achieve amazing things whilst building my brand, including being flown around the world to speak, having my own academy and my own membership, as well as a very successful coaching business and being able to sell services like that at the drop of a hat is because of this one thing….

Speaking on the Stage!

So, I want you to really, really understand how crucial speaking is for your business.

Why should you get into speaking or why should you do more speaking or build your brand with speaking?

Well it increases your email list. It gives you more opportunity, you get invited to speak and to teach. You also get to enroll your clients in one sitting because you are speaking and they are engrossed and captivated by you. But the key way that you are able to have that kind of impact is to create what I call a ‘Signature Talk’.

What is a Signature Talk?

A Signature Talk is a specific talk that represents your:

– Messaging

– Brand

– Your story.


6 Steps to Creating an Effective Signature Talk That's Captivating


Step 1: Unforgettable Opener

The first step in creating a signature top is your unforgettable opener. Whenever you get on the stage to speak of whenever you get in front of the camera to speak, you've got to realize that your opener is what sets the tone for how your talk will be received.

The way you open is what tells people whether they need to pay attention to you or whether they will zone out.

So your unforgettable opener is a crucial step


Step 2: Your Back Story

Step number two is your back story. Now whenever I get on the stage I never just start with

“Hi everybody I'm Pam Obasa”

I never start with that. That is boring because chances are whoever introduced you did actually say your name. So why waste those valuable minutes or seconds re-introducing yourself again, no use that to share your story.

So your backstory is really, really critical.


Step 3: Why should they care

Step three is ‘why should they care about your topic’.

Why should they care?

You've got to tell your audience why your area of expertise, why your topic is important.

Give your audience three reasons why they should care and these reasons have to be linked to their pain points, so depending on who you're speaking to sit down and think ‘what are the pain points’ and turn them into reasons why they've got to pay attention to you, because that is when you truly grab them.


Step 4: Valuable pieces of content

Number four is your valuable piece of content. If you have a 15 minutes talk, then for every 5 minutes you need one value piece.

So if you have 15 minutes to speak you need 3 value pieces, if you have 20 minutes to speak you need 4 pieces etc

Your value pieces are you ‘teaching’ points. But within that five minutes for your value piece you're not going to be teaching for the entire five minutes.

What you’re going to be doing instead is you are going to use a combination of your value piece and key stories.


Step 5: Key Stories

Whenever you share something with someone that could change their lives chances are that more often than not they will have objections. They will have objections as to why it may not work for them, why it's not the right time for them.

All sorts of things will come up.

Now your job is to find key stories that will knock down those objections and use those stories to support your value piece.


Step 6: Transformation

Number six is a transformation. You've got to share with your audience ‘how’ what you’re sharing will transform their lives.

And you don't say it by sharing how it will transform their lives, you do something that I call ‘Mirroring'.

‘Mirroring’ is when you share a customer success story, not just a testimonial but it's a specific type of storytelling that mirrors your ideal clients where they are right now and it only takes about 60 to 90 seconds to share this piece of transformation using mirroring

If you loved all of those tips then that's fantastic because I have something pretty awesome to share with you.

I have created called new premium course called  ‘Speak to Sell – How to Create a Signature Talk That Sells' 

In ‘Speak to Sell’ I teach you my entire methodology on Speaking and Selling from the Stage.

Now I have something called ‘The Lucrative Business Academy’, my paid membership and you can get a 7 Day free trial absolutely free.

Within that trial you can access ‘Speak to Sell' and a whole host of other courses within my academy.

Now why am I doing that? Well it's of course because I want you to come into the academy and I want you to stay. But first I want you to come into the academy and I want you to love it. And that is the reason why you then stay.

So join me inside The Lucrative Business Academy  and grab the product ‘Speak to Sell' and for the next seven days I am so confident that not only will you be to create a Signature Talk but that you will find all the other courses within The Lucrative Business Academy the coaching that I offer and of course the amazing community that comes along with it that you will find it absolutely incredible for your business.

£20,000 in 8 Weeks The ‘Irina’ Case Study

What was your business like before you started working with Pam?

Irina: Before I joined the program, I spent $30,000 on another program and doing ads and I hired some professionals to do it for me. 

When I came to Pam we were discussing this because I was really, really scared, but I was like, OK, this other program generated me ONE lead, which does not even  justify my cost, nothing. In that program we were supposed to drive traffic to the free webinar and then on the webinar invite people to a discovery call, and then sell your high offer. 

So that was the funnel. And I did everything and it did not generate anything. 

And so when it came to Pam was like, OK, but how do you think it will work? Plus, I was in debt already, I’d spent all my savings in the other program. So I said I don't have money. And secondly, I want to invest.

“A webinar funnel is the WRONG type of funnel for newbies”

And I remember Pam told me that this is such a wrong funnel for the person who just starts out. And this was the mistake because literally I was not getting high paying clients. They didn't know me. 

I wanted to take them from cold leads straight away to buy my $3k, $5k stuff. You just see me in a one hour webinar and then “please invest straight away”. Well this lady who was promoting this clearly said it works so well but it didn’t

So, I joined Pam’s program, because I could really relate to the system and I thought it made sense and it was so logical that people will get in the funnel.

First, they will pay a lower price, and then they are committed buyers, more serious buyers, they are not just freebie seekers. 

And then when we start working, I'm a very fast thinker. And I was like, OK, how do I make money now before the funnel launch? My husband was already quite worried about my investment. I thought what was the best way to make money before because it was supposed to launch the funnel in three months. The official funnel, the system. Right.

“My first $6k Client Enrolment”

We had created the offer together, so i thought, “how about I start telling people about the offer, and we’d covered the messaging already. It was the persuasion factor. Remember, we had videos, sales videos. I already had everything like there  just the funnel was not yet launched yet. 


So I thought, how about I use this Messaging that Pam had created. And I put it literally in my very small email list of 200 people. And then I also put it on a Facebook group and LinkedIn and I got my first 2 sales and it was $3K each so $6k

Two weeks later, I launched another part of the funnel and brought in a further $5k from low ticket products and another 3 High-End clients

It was like, oh wow, that's good. And that's unexpected. And then when we launched the funnel literally within two weeks, I landed $5k more of the low ticket sales and then three more high end came through the funnel

So this was the people who bought my cheap like the low end stuff. And then they came to the call and they invested into the high end. So pretty much within five weeks I had my 20k.

“Within 5 weeks I’d made $20k”

It's funny because I remember my target was $10k. I thought, OK, it's OK because I couldn't believe it's possible to actually get more than that. And then after 5 weeks I did $20k. I felt dream bigger Irina,  dream big. 


Pam: The reason I wanted to speak with you is because you took imperfect action. You had already invested $30K in another program, so you were $30k in debt. But you had some elbow grease in that. You didn't just go “actually I'm just going to run away from this. You were at that point that I was talking about earlier,  that pain point. And so do I go back to my comfort zone or do I just make sure this will work?”

 And you just took what we had created and you launched that part, while everything else was built so that you could launch properly.

“So what would you say is the biggest thing for you about the program? The biggest thing that did it for you. The most important aspect”

Irina: Well, the most important aspect, I think, is that I can't believe that making money is so easy.


 This program and everything after showed me that it's really not hard to make money, it’s so easy when you have the right system and it works. And I really like that. 

You just create it once and then it's working for you

I had this huge belief coming from my parents that you have to work hard to earn money. And I think that was happening years before, I was working hard, hard, hard, and it was not making any money.

And then with this program, I realized, first of all, it's so easy, just monumental. You set things up on autopilot and then you're free to go on a one month vacation and just go do whatever you want and then it will still run because you have it automated. 

I think that's the only survival business model. That's my biggest thing.


Pam: What's crazy about this is you did this in spite of you having done another program at $30k and it failed. That didn't stop you, didn't scare you away. You didn't run back to your comfort zone. 

You kept moving forward. And that's why having you as a mindset coach, just so that, you know, on a personal level Irina, I mean, that's why working with you was a no brainer for me.

£15,000 in 5 days and over 700 sales in 4 weeks Case Study

What was your business like before you came into the LSS Mastermind?

Ken: We've been running a business at the humble penny for two and a half years, and we've relied primarily on creating organic content. Organic content was coming from blog content as well as from YouTube content. 

And the monetization that we had explored was varied, but it was all reliant on the organic stuff. 

So we would create a course and you'd hope people buy it. And sometimes people bought but it wasn't running in an automatic fashion. 

Then you (Pam) said to me, ‘what you're missing is a sales system’

I said, well, ‘OK, what on earth is a sales system’? And then we started to talk about it.  

We came to the house and we drew this out of white board. And then you started talking about LSS as well. And I said, you know what? This sounds like something I need to sign to. 

But you said to me, it's for 12 weeks. And I thought, ‘oh, my God, Do  I have 12 weeks of my life to commit to this’?

How did the assets (emails, funnels) that you received from us help you?

Pam: Ken, I want to talk about the moments just before launch. I sent you the emails and then it took a while before you and Mary actually execute it. 

Tell me about the emails and all of the assets that you received and did that help you? How did it help you to execute some of this?


Ken: Yeah, so building the whole process was actually really difficult, but the minute we got going, it got a lot easier because we started to pay much closer attention to what you had given us to actually use. 

For example, the email templates that we were going to use, we had actually written our emails and forgot that we actually had the templates from you available. So we then scrapped all of that and used what you'd given us. 


And that was just incredible because it took a while to tweak some of the wording to almost sound how we wanted in our own voice. The minute we had done that it really piled on a lot of those mental triggers that were necessary for sales to be created automatically

Over that period I think it was a five day launch period, Yes, we made sales from day one. 

We were selling it, if you remember me taking screenshots and so forth. 

And what you said to me was, ‘if they're buying on day one, that they're going to buy a lot the last day or the last day before that’.

Pam: The reason they found it so difficult was they were not using what was given to them, but they were going away and creating their own stuff. And then I was just like, well, why are you doing that? Just use our stuff. And then they had to scrap what they had created to use what they were given just to reinvent the wheel. Yeah, from day one I remember that. And I remember saying to you, I said to you that specifically you should start seeing results from around day three. Right. I remember you started to see results from day one. Do you remember what the stats were at all?

What results did you see? How many sales came in?

Ken: Oh, I know the conversion rate was really high. I think it was around 50 percent. Well, yes, 48%. Yeah, yeah. We ended the whole thing with about 45%  conversion thereabouts.

Which for me was ridiculous, it’s the highest kind of conversion rate I'd come across because we've done product launches before but not in this way. So it was interesting to see those sorts of results coming out of that.

You had around 419 sales mid launch, how exciting was that?

Pam: Amazing.  So at the point that I got that screenshot you had 419 conversions.  How exciting was that?

Ken: Do you know what, I'll tell you what was exciting was beyond the fact that we had all these sales, which is incredible. 

What was exciting was when I said to  you, ‘oh, we forgot to put the other Upsell and you said, hurry, go put that on right now. And Mary and I quickly designed this thing on Canva and we came up with it within like an hour and put it on. And what was beautiful was to see the funnel working, to see people going’.

They bought the £29 product. Then they put on the £12 products on top of that, and then they were converted and then it was a three level funnel because people bought the product, they bought the Upsell and then they bought the Membership. 

You had a mixture of people buying not just the low ticket £29, but they also bought the upsell. And then they bought the membership, which is just for me because the membership is a monthly thing to me. 

 I haven't just had 419 conversions, I've had more than that because each person the size of their basket for most people on average was buying maybe two products rather than 1. 

So that 419 was actually more than that because some people bought more than one thing.

“so, the investment into the program has been the best thing for us”

Yes, that for me was the moment when I realized, OK, so the investment into the program has been the best thing, because now all we need to think about is how do we start to bring the leads in to fill the funnel from the top. We already have organic leads. 

And bear in mind, all the stuff we've done is by organic. We haven't even touched Facebook ads at all. And I know that when we turn on Facebook ads the whole thing will go nuts. 

Yeah, but so far the organic stuff has been incredible.

How many buyers do you have now from the sales system you created in the program?

Pam: Because the funnel is working for you, which is  amazing.  I'm super proud of you guys. I know that you are now at the next phase because we extended the program for you guys. 

You've got to do the high ticket stuff now.  I don't know how many buyers you have now, but at that point it was 419.

“We have over 700 buyers now”

Ken: I think we're at 700 and something now, and we only launched in August  we're in September now. 

Pam: What? That’s Incredible, you didn’t tell me that 🙂


Ken: Yeah. I'd just forgotten, I'd just forgotten to talk about it. So I've gotten used to this funnel life now I've gotten used to this stuff just coming. I'm just like ‘oh that's just a sale’.

What's interesting about that is, you know, I think this is the thing that we forget a lot is this and this is the thing to realize issales system is helping you generate sales during a pandemic’

Lets not forget that during a pandemic, when everyone is going, the whole world is falling apart, you're actually still making sales. 

So we went through this because of Pam it's only through this that we're now seeing this process. And it's given us almost a vision, actually, because we're worried about sales any more. 

We're now thinking about 2021. We need to kind of, you know, put in place in this last quarter to prepare because the new year rolls out every year. I’m ready to start the New Year, new life and all that. 

So you want to have your processes ready, set up by the 1st of January. Everybody should be ready to kind of jump on your sales leads, You've got to have the whole process set up.

How much money did you make in the first week?

Pam: Roughly how much money did you make in the first week?

Ken:  In the first week of launch we made around £15,000 thereabouts in that first week and that obviously doesn’t even include transactions for people who bought memberships that are now running on autopilot every month because they're paying on a membership that is £37 a month. 

What's interesting actually is some of those guys who came and bought the low ticket products have now been through the second stage of the funnel and have been nurtured into our membership. 

Those low ticket products £29 have now started buying the membership because they're going through the longer term funnel as well, because we're kind of nurturing them into becoming ongoing members.

And I mean first of all, of course, we recovered the cost of the program because we recovered in the first week of the launch. And from then on, it's just been it's just been all right. It's been profitable. 


I can reach out to Pam and say, ‘hey, look, this is kind of what we're thinking about doing next. What do you think?’ Pam can offer insights and yeah, we can implement as quickly as possible. 

And I think as well, it's given us confidence, you know, because some of this stuff is very, very technical, from the outside is very, very technical. But once you're kind of going through the process and you start to learn the language, that's kind of how it works. 

It becomes a part of who you are. And before you know it, you've acquired pretty much a life skill you can teach as well. 

You know, this is how I look at it. It's like I've acquired it's learning now that I can go and even teach my own people my own community and so on.

How being authentic contributed to a brilliant launch?

Pam: Aside from a great funnel, do you feel anything else contributed to your success?


Ken: So I'd say being radically authentic. It's very important that the messaging that goes through the funnel actually really reflects who you are and what your message is, what you believe and what problems you're trying to solve. 

We had a really good understanding of our ideal customer. We had a really good understanding of our call to our audience. And we've been operating for some time. So we had a good picture for what the type of people who were on our email list, what they kind of looked like, what their problems were. 

And so it really helped that through that process of doing the program, we focused a lot on really making sure that the products we were creating were going to be solving a very specific problem for our ideal customer. 


So I think that's what nailed it, because I knew that, OK, this is what they really want and I can connect how that product would help to solve the problem. 

And we went completely nuts. I mean, the product was £29, but it was an 80 page e-book that we put so much value into there. And when people saw it, they were overwhelmed by the value. 

So it's really being radically authentic that helped a lot because people are not thinking that you're trying to scam or anything like that, because, you know, it's still completely related to who you are and what your voice is and what your messaging is. 

I just want to say one more thing to anyone who's here, which is that you've got to remember, this is the thing that and this is a mindset thing. 

Ken’s advice for for those who are considering working with us

Forget just the cost of any program. I'm just talking generally now. So what you're learning is a life skill. Like, I feel like I can from this room and this room has printed out a lot of money. This room alone I can from this room like do something through this computer and money will come in. 

And that's because we've learned a life skill. 

So literally, I don't need to  leave the house. I could in this room, like within a week do something that prints money. Yeah, that's because that's because we've learned a life skill. 

It's almost like learning how to drive or how to invest your money, like once you've learned it, no one can ever take that away from you because it takes your mindset to a whole different level and you're able to operate with a different level of confidence. 

And I think that's what it did for me. 

Beyond the fact that it WORKS, it's just a practice like, OK, we've now understood something quite unique and we're now going to take that thing that's unique and continue to improve it over time.


Pam: I'm just, I'm crazy proud of you guys.  Even building the products. I remember you guys kept thinking going back and forth because you are perfectionists  just like me which I love. 


And that's why you worked so much. 

You wanted to get it right and you listened and you developed something so good you didn't just try to create a botched job. 

Give something of value in this  even if they pay little, they're still paying for it. And once that bit of the funnel opens,  a buyer is a buyer, is a buyer, they're always going to buy from you. 

So thank you so much Ken.

Pricing Freelance Work & Creativity with Monique Monroe

Pricing Freelance Work & Creativity with Monique Monroe

Pricing Freelance Work & Creativity

with Monique Monroe

Confused about how to price creative services?


Not sure whether to raise your prices or how to do it and keep your clients?


Is there a better way to determine what is fair to you and fair to the client?


In this segment of The Lucrative Lady Talk Show, my guest Monique Monroe and I talk about the most important elements to remember when pricing your projects.


Loved this episode?


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Join the GIVEAWAY and win amazing prizes from guests in The Lucrative lady Show






👉Here’s where to find out more about joining my private community where I share step-by-step how to start and grow a Lucrative Business, The Lucrative Business Academy:


👉Here’s the link to download my Free Case Study which reveals How To 10X Your Income In Your Business:


👉 I’ve bundled up 365 High-Converting Social Media posts, check it out here:…




1) 15 Work-at-Home Jobs that Pay $100 per day /$3000 per month (or MORE!)…

2) How To Start With No Money: 7 Key Tips To Start a Business With No Money (2020) –

3) Done-For-You Social Media Content for an entire YEAR –…

4) How To Create The PERFECT 30 Second Elevator Pitch To Get High Paying Clients…

5) The Key To Being Extremely Productive (2020)…

6) The #1 Sales Mistake (Thats Killing Your Business)…




Join our Private Facebook Group…


Follow Pam on Instagram to get a behind-the-scenes look at how she really runs her businesses here:


And here:…




No Experience Needed

Starting Freelancing is an easy way to start making money online with no experience.


Yes, in order to sustain it you would have to very quickly acquire experience but the barrier to entry is not very high making this an easy way to make money working from home.


Today's guest on The Lucrative Lady Talk Show is Monique Monroe who started freelancing very early and has built a consistent flow of clients very early on.


Loved this episode?


Please give it a thumbs up and subscribe here:…




Join the GIVEAWAY and win amazing prizes from guests in The Lucrative lady Show






👉Here’s where to find out more about joining my private community where I share step-by-step how to start and grow a Lucrative Business, The Lucrative Business Academy:


👉Here’s the link to download my Free Case Study which reveals How To 10X Your Income In Your Business:


👉 I’ve bundled up 365 High-Converting Social Media posts, check it out here:…




1) 15 Work-at-Home Jobs that Pay $100 per day /$3000 per month (or MORE!)…

2) How To Start With No Money: 7 Key Tips To Start a Business With No Money (2020) –

3) Done-For-You Social Media Content for an entire YEAR –…

4) How To Create The PERFECT 30 Second Elevator Pitch To Get High Paying Clients…

5) The Key To Being Extremely Productive (2020)…

6) The #1 Sales Mistake (Thats Killing Your Business)…




Join our Private Facebook Group…


Follow Pam on Instagram to get a behind-the-scenes look at how she really runs her businesses here:


And here:…