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Hi, I'm Pam

I’m an actress turned entrepreneur. A London girl with unshakable faith and big dreams. You’ll find me obsessively loving my husband, my kids whilst planning our next adventure. Oh… I also love Jollof!

I didn’t always have this life…

The lucrative business, amazing husband and wonderful kids. Life has hit me hard BUT I rise up each time.

QUESTION: Have you ever been on the path of having your wildest dreams come true, only to have everything crash to the ground right before your eyes?

…like a car driving alongside the beautiful countryside and all of a sudden hitting a bump, flying into mid-air and landing on the ground in pieces.
That was my life.

Fresh out of Drama School, I immediately landed lead roles at top London Theatres and in Television and Radio. I even had the opportunity to work alongside BAFTA award-winning Actors Jude Law and Colin Firth in Feature films.

Life couldn’t be any sweeter.

However, all those achievements quickly came to a halt when as I was preparing to have my first baby, my daughter, the unthinkable happened.
I lost her at birth.

This was my lowest moment

Battling with grief, I really struggled to find any meaning to life. But I knew that I could either spiral into deeper depression, or find the strength to rise up again. I had to make a decision...

Finding Success

I wasn’t sure what I wanted out of life at this stage after such a massive loss So, I joined forces with my beautiful mum in a struggling Day Nursery business. It was whilst running that business that I discovered what it really takes to grow a business from the ground up.

It took a lot of hard graft but within 6 months I took that business to 6 figures. 

Now, we run a Million-Pound chain of Day Nurseries.

Within months, I started getting invitations to speak across the world and I started helping women build a successful business, using their Story to empower others.

Then I launched The Lucrative Lady and started coaching other women on how to win in life and business

I truly believe that anyone can change the direction of their life because I am living proof of it. 

And in this blog and with everything that the Lucrative Lady stands for, I hope you see that too

01

I had no idea that this would be my path,
but I’m very grateful for this title

I go by many titles, including...

02

Spend a minute with me and the hubs and you’ll
often hear us referring to each other as ‘Babe’ or ‘Love’

03

I adore my princes… this is the title
I am most proud of

04

My mum (my best friend) fondly refers to me
as ‘Princess’. I wear this title with pride

05

On these internet streets, I’ve been branded
the ‘Queen of Storytelling’

06

The royal titles continue… my clients call me their
‘Secret Weapon’, The Queen of Sales Conversion

07

Both my parents fondly refer to me as ‘Pam Pam’. My siblings also use this title when teasing me…cheeky 🙂

08

I’m incredibly proud of this title also. My purpose
is to empower others so I wear this title with pride

let's travel back in time

You’ll notice that my “overnight success” actually took 10 years of hard graft and bumps

2011

My Best Decision Ever

2012

Bought Our Dream Home

2013

It was so special

2014-15

Time to scale business

2016

Another special gift

2017

Time to change the gear

2018

Done which I've never done

2019

Made $65K in just 35 days

2020

First 6 Figures Month

2021

Consistent 6 Figures Month

Let's Get to Know Each Other

Who is Pam Obasa?

1.) If you could live anywhere in the world, where would it be?

I love palm trees, sunshine and the sea but anywhere my family is always feels like the best place in the world.

2.) What is your favourite colour and why?

I really love yellow! It makes me feel happy and reminds me of the sunshine. Although, I also love wearing white and khaki tones.

3.) Who is your biggest role model?

Oh so many but if I had to pick just one… my mum! She’s everything!

4.) What is your go-to outfit?

A dress! It’s easy lol. I don’t have to find other pieces to go with it.

5.) What does your morning routine look like?

I wake up at 5am (most days), I read the word, pray and then focus on ‘income producing tasks’. I’m normally done with the bulk of my tasks by 7 am.

At 7am, my kids are my priority. I get them ready for school and by 8 am, they’re off.

At 9am I head to the gym with my hubby and we’re back back by mid day.

I have developed a solid routine that means I’m not working for most of the day

6.) What are you most likely to binge watch?

Real housewives of atlanta, ozark, breaking bad, superstore, moesha, friends… just a few on my playlist at the mo...

7.) What are you most afraid of?

The dark! I don’t sleep in total darkness and neither do I sleep in complete ‘silence’.

I love light and sound.

So you’ll often find me sleeping to the sounds of TD Jakes, Joel Osteen or Hillsong Music

8.) How do you spend your money?

I invest in experiences and memories! These are more valuable to me than flashy cars or designer clothes.

9.) How would you describe your husband?

One word: Superman

Oh and… a wonderful father

10.) What’s one thing you’d like to achieve in the next 12 to 24 months?

Write a book!

Say Hello To

The Lucrative Lady Team

‘The Boss’ (CEO & Chief Visionary)
The Money Man (CFO)
Right-hand lady to ‘The Boss’
(+ Client Success Rockstar)
Enrolment Superstar & Mastermind Mindset Coach

Enrolment Superstar & Mastermind Accountability Coach

Mastermind Copy Coach

Enrolment Superstar & Mastermind Sales Coach

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