Hi, I'm Pam
I’m an actress turned entrepreneur. A London girl with unshakable faith and big dreams. You’ll find me obsessively loving my husband, my kids whilst planning our next adventure. Oh… I also love Jollof!
I didn’t always have this life…
The lucrative business, amazing husband and wonderful kids. Life has hit me hard BUT I rise up each time.
QUESTION: Have you ever been on the path of having your wildest dreams come true, only to have everything crash to the ground right before your eyes?
…like a car driving alongside the beautiful countryside and all of a sudden hitting a bump, flying into mid-air and landing on the ground in pieces.
That was my life.
Fresh out of Drama School, I immediately landed lead roles at top London Theatres and in Television and Radio. I even had the opportunity to work alongside BAFTA award-winning Actors Jude Law and Colin Firth in Feature films.
Life couldn’t be any sweeter.
However, all those achievements quickly came to a halt when as I was preparing to have my first baby, my daughter, the unthinkable happened.
I lost her at birth.
This was my lowest moment
Battling with grief, I really struggled to find any meaning to life. But I knew that I could either spiral into deeper depression, or find the strength to rise up again. I had to make a decision...
It took a lot of hard graft but within 6 months I took that business to 6 figures.
Now, we run a Million-Pound chain of Day Nurseries.
Within months, I started getting invitations to speak across the world and I started helping women build a successful business, using their Story to empower others.
Then I launched The Lucrative Lady and started coaching other women on how to win in life and business
I truly believe that anyone can change the direction of their life because I am living proof of it.
And in this blog and with everything that the Lucrative Lady stands for, I hope you see that too
I go by many titles, including...
I had no idea that this would be my path,
but I’m very grateful for this title
I go by many titles, including...
often hear us referring to each other as ‘Babe’ or ‘Love’
I am most proud of
as ‘Princess’. I wear this title with pride
the ‘Queen of Storytelling’
‘Secret Weapon’, The Queen of Sales Conversion
Both my parents fondly refer to me as ‘Pam Pam’. My siblings also use this title when teasing me…cheeky 🙂
is to empower others so I wear this title with pride
let's travel back in time
You’ll notice that my “overnight success” actually took 10 years of hard graft and bumps
My Best Decision Ever
Bought Our Dream Home
It was so special
Time to scale business
Another special gift
Time to change the gear
Done which I've never done
Made $65K in just 35 days
First 6 Figures Month
Consistent 6 Figures Month
Let's Get to Know Each Other
Who is Pam Obasa?
1.) If you could live anywhere in the world, where would it be?
I love palm trees, sunshine and the sea but anywhere my family is always feels like the best place in the world.
2.) What is your favourite colour and why?
I really love yellow! It makes me feel happy and reminds me of the sunshine. Although, I also love wearing white and khaki tones.
3.) Who is your biggest role model?
Oh so many but if I had to pick just one… my mum! She’s everything!
4.) What is your go-to outfit?
A dress! It’s easy lol. I don’t have to find other pieces to go with it.
5.) What does your morning routine look like?
I wake up at 5am (most days), I read the word, pray and then focus on ‘income producing tasks’. I’m normally done with the bulk of my tasks by 7 am.
At 7am, my kids are my priority. I get them ready for school and by 8 am, they’re off.
At 9am I head to the gym with my hubby and we’re back back by mid day.
I have developed a solid routine that means I’m not working for most of the day
6.) What are you most likely to binge watch?
Real housewives of atlanta, ozark, breaking bad, superstore, moesha, friends… just a few on my playlist at the mo...
7.) What are you most afraid of?
The dark! I don’t sleep in total darkness and neither do I sleep in complete ‘silence’.
I love light and sound.
So you’ll often find me sleeping to the sounds of TD Jakes, Joel Osteen or Hillsong Music
8.) How do you spend your money?
I invest in experiences and memories! These are more valuable to me than flashy cars or designer clothes.
9.) How would you describe your husband?
One word: Superman
Oh and… a wonderful father
10.) What’s one thing you’d like to achieve in the next 12 to 24 months?
Write a book!
Say Hello To
The Lucrative Lady Team
(+ Client Success Rockstar)
Enrolment Superstar & Mastermind Accountability Coach
Mastermind Copy Coach