5 Steps to becoming a Better Storyteller
Storytelling is a powerful way to win over your audience, build your following or close a deal.
However, storytelling doesn't have to be serious.
So today's live stream video is a lot different from the normal posts I create.
When it comes to attracting clients on-demand, it is crucial to have ‘VARIETY’ in your content.
This is where ‘Storytelling’ comes in.
As well as ‘Teaching Posts’ and ‘Inspirational Posts’ which are more commonly used in blogs and social media posts,
There is nothing quite as effective as laughter!
They say ‘Laughter is the best medicine’, I agree and I’d add that ‘Laughter is key to being memorable’
You know what to do…hit that ‘Play’ button now…
When using storytelling in your Live stream, here are a few pointers to keep in mind:
1) Before you begin telling your story, build their curiosity
In this live stream I posted the following headline:
“URGENT- Some scary things are happening and I’m absolutely FURIOUS. I need your help!
This got a LOT attention and made people tune in!
2) Storytelling is 40% ‘Story’, 60% ‘Telling
Storytelling is all about imagination and you have to ‘walk’ your audience through an EXPERIENCE.
For example, “I opened the door to the shop, what do you think I found there?”.
3) Emotion is a powerful tool when storytelling
Don't worry about actually “sounding” sad, or angry, or whatever. Invest in your emotions throughout, that's what will keep your audience engaged and your story would sound ‘authentic’.
4) Build suspense
I’m a huge fan of Television Series such as Game of Thrones. What makes each character's story so captivating that we keep coming back week after week is the ‘SUSPENSE’
Find opportunities to add ‘suspense’ to your story and you’ll have your audience glued to their seat, waiting for your next move.
5) Get your viewers involved
THIS one is especially crucial when live streaming or when running a Webinar.
Remember that livestream and Live Webinars are a CONVERSATION. Unlike ‘Pre-recorded videos’ or ‘Video Sales Letters’, you have to have a 2-way conversation with your audience to keep them engaged throughout.
Include various questions and ‘Calls to Action' throughout to have them participate.
Here’s one of my secrets, the people that participate the MOST are usually the ones who invest.
Your Next Step
Tell me in the comments below: what is your one big takeaway from reading this or watching the video?